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WESST
Scale-up Strategy:
| WESST’s goal is to scale their technical assistance and training services using distance learning tools in a manner that integrates with their established traditional methods of serving clients. WESST’s specific objectives include: |
- Development of WESST distance learning program including WESST.tv platform development and testing.
- Pilot test distance learning programs
- Market testing of learning programs using MP3 players.
Progress Update as of May 2009:
WESST continues to focus on expansion of Internet/technology-related services and its marketing and public relations campaign. |
- WESST has decided to move toward a Web-based distance learning platform, WESST.tv. As of April 2009, the site is up and contains many hours of video and screen casting learning programs. WESST also began work on a comprehensive business plan to fully launch WESST.tv.
- WESST has tested many forms of distance learning programs including using the Web and MP3 players.
- WESST is in negotiations to secure funding to build-out a digital media studio for production and delivery of distance learning courses.
Background:
WESST has served women entrepreneurs for the past 18 years using a network of regional offices. It was an early and leading developer of specialized, access-to-markets services for artisans.
Core Microenterprise Services: |
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Training: WESST provides a number of workshops and seminars on a variety of topics
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Consulting: Individualized assistance is available
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Loans: $200 to $5,000 for start-ups; $200 to $35,000 for businesses over one year old
Highlights: |
- Developed and implemented learning programs using the Web and MP3 players.
- In December 2008, WESST occupied the new WESST Enterprise Center, a 37,000 square-foot small business incubator in Albuquerque, N.M.
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Current Scale:
FY2005: 493 clients
FY2006: 513 clients
FY2007: 595 clients, 32 loans
FY2008: 725 clients, 80 loans
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Scale Projections:
FY2009: 750 clients, 40 loans
FY2010: 910 clients, 42 loans |
Learning Questions:
Distance learning: What are best practices regarding delivery, pricing, staff training and curriculum design for Web-based learning efforts?
Partnerships: Are there models for partnerships with the private sector to help maintain/update the technology needs of micro organizations?
Managing change: How does an organization maintain its core identity as it recreates itself in a highly visible way? Can program excellence be maintained in the face of scaling up?
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